How ZoomInfo Works
ZoomInfo gathers business contact information from various legal sources, including:
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Corporate websites
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Press releases
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Government records
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Third-party data providers
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Telephone interviews
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News articles
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SEC Filings
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Telephone interviews
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Contributions from customers
ZoomInfo compiles this data into profiles of people, businesses, and companies they call Public Profiles.
These Public Profiles contain all the crucial information you need to contact your potential lead, including:
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Company name
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Full name
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Job title
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Phone number
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Email address
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Social media profiles
What’s more, ZoomInfo’s advanced technology updates its database in real-time by tracking changes in companies, including but not limited to new locations, new products, and the onboarding of new employees. The essence of regularly updating its database is to ensure you get business-to-business leads with significant accuracy.
ZoomInfo’s database exceeds 320 million B2B professional profiles from more than 100 million companies worldwide. ZoomInfo reports that over two-thirds of its contacts are from countries outside the US, mainly the UK, Canada, and India. This expansive and accurate database makes it a goldmine for individuals and businesses looking to expand their operations locally and internationally.
So, how do you use ZoomInfo?
Well, you’ll start by setting up a ZoomInfo account. Visit ZoomInfo and click Log In at the top right-hand corner of the screen. Choose Sign Up to create an account. All that’s needed is your full name, business email, and a strong password. No credit card information is required to do this.
When setting up your account, you can choose to try the platform for 14 days or have a sales representative help you create a pricing plan suitable for your business needs.
Once everything is set up, you can access the millions of verified contacts on ZoomInfo via the search tool on the website. This is an advanced search tool with a wide range of filters that let you make your results as broad or defined as you wish.
For instance, when searching on SalesOS, you can apply numerous company filters, including;
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The industry in which you want to prospect
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Location
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Headcount (minimum and maximum number of employees)
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Department employee count
Once you have reviewed and refined your search, you can save the list so you can return to it. There’s an option to tag select companies, so you don’t have to worry about contacting them again. Additionally, you can export the list to your CRM using various methods, including Email, Excel, Salesforce, Salesloft, Zoho, Outreach, and HubSpot.
ZoomInfo also has a Chrome extension that lets you start prospecting from LinkedIn and any website page you visit.
Additionally, ZoomInfo has an API that lets developers integrate ZoomInfo data into their unique systems and workflows.
ZoomInfo Review: Plans and Pricing
ZoomInfo does not have preset pricing plans like most of its competitors. Instead, they offer flexible packages to suit individual business needs and budgets. You need to get in touch with the sales team to learn actual ZoomInfo pricing.
Generally speaking, ZoomInfo pricing is based on several factors, particularly credit usage, number of seats, features, and functionality. How detailed you want the data will also add to the cost of ZoomInfo credits.
Although ZoomInfo does not readily reveal the cost of its plans, reviews show that prices start at around $8000 but can get as high as $40000 per year before add-ons. However, it’s crucial to note that ZoomInfo’s pricing approach leaves some wiggle room for negotiation. In other words, it’s possible to land a favorable ZoomInfo deal, especially if you add additional packages and choose an annual payment plan.
ZoomInfo Pros and Cons
Pros
Comprehensive Database
One of ZoomInfo’s major selling points is its vast database. With over 320 million professional profiles from over 100 companies, ZoomInfo is among the most comprehensive data engines on the market.
Sales, marketing, and recruitment teams can leverage millions of verified direct contact information to reach key decision-makers.
Verified and Regularly Updated Data
A comprehensive database with millions of profiles means nothing if users can’t connect with their target audience. The team behind ZoomInfo seems to understand this too well and ensures that all the data collected is verified before being added to the database. Secondly, they monitor their data to ensure it stays up-to-date, thus saving B2B teams valuable time and resources.
Comprehensive Company Information
ZoomInfo also sets itself apart by providing additional invaluable company information that B2B teams need to strategize their lead campaigns better and boost response rates. This includes precise firmographic, technographic, and intent signal data.
Ease of Use
ZoomInfo has also made it easy for anybody to access its vast company data collection. Besides having a comprehensive database with different features and filters, the platform is intuitive and easy to work with. Moreover, the software integrates with popular B2B technology tools like Outreach, Salesforce, Zoho, and HubSpot.
14-Day Free Trial
Another reason most people choose ZoomInfo is that it offers a free trial. The free trial allows you to leverage ZoomInfo’s complex database for 14 days, after which you will be charged.
An obvious benefit of the ZoomInfo free trial is getting to experience the platform before investing your time and money in it.
Plus, it gives all the target users enough time to test the software for compatibility and relay feedback.
It’s important to note that ZoomInfo’s free trial only allows you limited access. All in all, it’s an excellent way to test the waters before committing.
Integrations
Compatibility with existing systems and workflows is crucial when investing in a new digital tool. Your company is probably using various software like Zoho, HubSpot, Salesforce, Outreach, Marketo, and SalesLoft. The good news is that ZoomInfo integrates with over 40 popular digital tools.
ZoomInfo API
The ZoomInfo API lets your in-house development team completely integrate the platform into your unique infrastructure. This integration gives your company direct, real-time access to one of the world’s largest databases.
Cons
ZoomInfo Doesn’t List its Prices on the Website
ZoomInfo customizes its pricing per client based on the data and features they need. On the one hand, this makes sense as data needs vary from business to business. However, some users may prefer publicly displayed pricing tiers with lists of all the features and benefits to be enjoyed as other platforms do.
Premium Data Cost
With packages starting at around $8000 per year (and no single-user deals), ZoomInfo is a premium platform. It may be out of reach for solo prospectors and small businesses looking for intelligence solutions on a tight budget.
ZoomInfo Reviews: What Current Users Say
ZoomInfo boasts a 4.4 out of 5-star rating from nearly 8000 reviewers on G2.com. Of these, over 5000 users rated it 5/5, suggesting that the platform has produced the results they sought.
Most people highlight its comprehensive database, various filters, and intent signal data as the biggest strengths of this platform.
Here are some positive ZoomInfo reviews from the site:
“Access to a site's employee list and the relevant phone #s saves a remarkable amount of time. When you have a specific person you can ask for, it's easier to get through the gatekeeper.
Any time there is someone new who starts, I always tell them to utilize zoom as much as possible because it is going to lead to better results. It's extremely easy to use and has a number of features that fit hand-in-glove with our role in sales.”- Garrett P.
“The most striking feature of ZoomInfo Sales OS is the best place to create a prospect database, which finally gets you potential leads that is too affordable as far as price is concerned. As far as navigation and search criteria are concerned, it is the best tool to filter particular industry verticals and find contacts and industry details, you can export leads into excel for email outreach. As I said, it is the most convenient tool if you ever need prospect Information.
You can scoop and Salesforce integration. You can customize the list, and you get the latest intent and alerts that definitely saves time when need to you outreach prospect.”- Sayed Manzar H.
“We typically use ZoomInfo as the go-to resource when developing target lead lists for new prospect acquisition, as the information is usually spot on, and it is very easy to drill down to the individuals or teams that lead to decision makers much quicker than the other premium services out there. The "intent" tool is one of the best ways to pinpoint great opportunities from companies actively seeking out services, creating the next best thing to a warm lead. Getting a foot in the door is much easier if you know a company requires something that you can provide them, and it is an excellent conversation starter for cold calls/emails.”- Derek H.
What do people dislike about ZoomInfo?
As expected, ZoomInfo has had its fair share of negative reviews. ZoomInfo is a bit pricey. While others appreciate the free trial version, some say it doesn’t offer much.
Also, we’ve heard complaints of inaccurate or outdated contact information. It should be noted that although ZoomInfo updates its records regularly, it may take some time to validate and update them. Luckily, the ZoomInfo Chrome Extension updates contact information in real time. Be sure to add it to your browser!
Our Verdict: Should You Use ZoomInfo?
There are several reasons why most of the top companies use ZoomInfo. The biggest of these is its robust database, which makes it one of the most comprehensive intelligence tools in the market.
Detailed company profiles offering additional data, such as number of employees, revenue, and new locations, also help users to identify and connect with the right people.
Although ZoomInfo is not 100% perfect, we think there’s no better product, especially if you’re looking for a fully established, all-encompassing go-to-market ecosystem.
